The e-commerce market continues to grow, outstripping the more traditional channels. Online sales of certain products received an unprecedented boost from COVID-19’s shutdown of much of the retail industry, compelling consumers to undertake more shopping via the internet. The number of people shopping online is expected to grow further, a process likely to be accelerated by COVID-19’s impact upon the global retailing industry.

Packaging manufacturers must therefore develop and tailor their products more specifically towards e-commerce applications, taking account of trends such as customer behavior and attitudes, sustainability, appearance, logistics, and more.