McKinsey on Packaging in the next normal


Navigating in the post-pandemic reality. In our 2019 report No ordinary disruption: Winning with new models in packaging 2030, we outlined five major trends that we expect to “change the game” in the $900 billion packaging industry, thereby raising the bar for performance over the next five to ten years: Sustainability requirements increasing at every step of the value chain, along with rising activist scrutiny E-commerce everywhere with intense focus on increased packaging requirements, including for new products, along with last-mile delivery innovations Changing consumer preferences with demand for much more personalization, convenience, health, and affordability, driving stock keeping unit [...]